Gentle Bamboo Solutions

Apna Time Aayega – a lesson in Personalisation

Hi,

The 2019 Bollywood movie Gully Boy had a hit song called "Apna Time Aayega". It translates to "My time will come". It went on to become the biggest hit of the year. It also routinely gets quoted as an optimistic response during difficult times.

That was not the original catchphrase in the song. When the song was written, it was "Sabka time aayega" which translates to "Everyone’s time will come." The rest of the lyrics remained the same. Only one word was changed based on the advice of Javed Akhtar (the director Zoya’s father and legendary lyricist).

With that change, the song became about one rather than many. It became about you rather than all of you. It became about me rather than all of us. It became personalized.

That personalization was ultimate key to it’s fame and cult status.

Bringing that idea to education is important to creating learner engagement. I’ve talked about this multiple times when I talk about the GPS Framework. Even given a whole international conference talk about it.

If you feel engagement in your session is somewhat lacking, replace "sabka" with "apna". Replace y’all with you. See how your learners react.

Apna Time Aayega,

Abhilash