Gentle Bamboo Solutions

ASAP ≠ Immediately


ASAP is a much misused and misunderstood word. It doesn’t mean immediately. It’s not right now. It’s not even remotely "drop whatever you’re doing and do this instead".

It’s right there in the name. It’s As soon as POSSIBLE. Your availability, convenience and willingness is factored into the phrase.

Don’t let ASAP stress you out. Whether you have to send a quotation or reply to an email or return a call or make an investment decision or start a new project – remember what ASAP stands for.

Life will be simpler if you apply the actual meaning of the phrase, rather than whatever the world thinks it is.

I’ll see you ASAP,