I know this is a bit cliché, but if you haven’t read the book I just wanted to make sure you are not missing out on this masterpiece.
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
At Gentle Bamboo, we are beginning to design a new game for innovation and creative thinking training interventions. While brainstorming the idea last night, this book was mentioned. Obviously! I skimmed through the book a little before I went to bed, and as the ideas are still fresh in my mind I thought I will mention this to you too.
Here’s a beautiful explainer video which will help you understand the concepts (or refresh them)
I hope you like this book and benefit from the wisdom, insights and advice therein.