Day 3 of 4 expanding upon my Monday email about Saregama Carvaan. I’ll go into some details about the below point:
Listen to your customers:
You know who you are, what you do, and what you want to do/be. Right? Actually, many times are wrong. About yourself.
Ask your clients or colleagues how they would describe you. Or just silently observe what kind of work you keep getting with client referrals. Listen to that. Intently. That’s what you’re known for. That is your identity.
It may be very different from what you think about yourself. It’s a difficult pill to swallow: to rethink your own identity. But it is one you must accept to make the biggest impact – both for your customers and for yourself.
See yourself from the eyes of people who are willing to listen to your advice, hire you for a job, buy your products and pay you for your expertise. If enough people see you in a certain way, that’s what you should try to become, and advertise. After all, it is about them, not you. Right?
Does that sound opportunistic? I assure you, it is not. Hear me out on this. Here are a few examples:
1. YouTube was a dating site. Yes. Really! But people kept uploading all sorts of videos. So, they accepted that identity and that has defined their success.
2. Instagram was a check-in app. People kept uploading random pics. They just rolled with it, and here we are.
3. Groupon was a site for organising charitable fundraisers. People started using it to pool together to negotiate discounts. They became what the customers expected of them.
There are hundreds of examples like this. Let your customers, supporters and well-wishers guide you towards your true identity (and destiny). Don’t fight it. Embrace it.
We will dwell deeper into this concept with specifics in the workshop I’m doing on November 28th.
|Register for the BGR* workshop|
I’ll be what you want me to be,
*BGR => Business Growth Roadmap