Say you make helpful videos. Or you write useful emails. Or you offer business/career/life advice. Or you’re just an all-round nice person who helps everyone.
If you like helping people enough, you may think you can make a living doing just that.
Here’s the biggest hurdle in that journey. At the moment, chances are that people pay you ₹0 for your services. Say you want them to start paying just ₹1. The resistance to pay that will be surprisingly higher than you can imagine.
It has nothing to do with how much ₹1 is really worth (which is nothing). It has nothing to do with how good your service is (which may be the best in business). It has even less to do with how much impact it creates in the receiver’s life or career (which may be immense).
It has to do with Newton’s First Law of Motion regarding inertia. It takes a lot more effort to change whatever your audience is used to. They’re used to thinking about you as a source of a useful service that comes free. It’s a combination. If you take away the free part, a lot of them may reconsider the usefulness bit as well.
If you are able to convince them to pay you anything at all, consider it a massive win.
Going from ₹1 to ₹1000 (or even ₹10,000) is surprisingly easier than the first step of going from ₹0 to ₹1.
I don’t mean to say start selling stuff at ₹1. I mean learn to master the art of charging something – anything – for whatever work you do.
Reply to this email and tell me if you’re on that journey. Don’t hesitate to ask if you need some help and advice in closing deals stuck for too long during these difficult times.
I’ve been through that pain for many years in the past, and I have some experience in getting out of that pain. Maybe I can help.
Zero to one,