This is my new favourite video on the internet. She’s a cute kid, and I swear I am not trying to make fun of her.
This 60 second video is a caricature of everything that is wrong with the Sales Funnel education industry. Watch the video first and then read the rest of the mail.
The video starts with an extremely confident "Don’t try this at home unless you know what you are doing".
The video ends with something that’s more honest than most people admit: "I don’t even know what I am doing here".
It is ridiculous the stuff people teach online to others. About stuff that they are themselves ignorant about. Stuff where they have not put any amount of effort to become better. Stuff where they have made neither progress nor seen success. Stuff that is so surface level, it takes all of 5 minutes to summarise their whole understanding of it.
I wouldn’t call them sleazy, but I can’t think of a better word to describe this behaviour. It’s lazy, unethical and actively harmful. It promises students will achieve results that the educator hasn’t achieved – and most likely won’t achieve. Because that "knowledge" is too easy to preach, too impractical to put in action and well nigh impossible to succeed with.
It’s made worse by the fact that this stuff is now taught by their students to other equally gullible (and misguided and at risk) students. Students who never applied it to their work and instead started regurgitating it to others. Lo and behold, yet another superficial and vacuous course is born. This continues ad nauseam.
The Inverted Cone is the new Pyramid. The issue with this industry is that it isn’t strictly illegal, but neither was the Pyramid Schemes when they started. The Cone skirts the boundary by making enough false promises, but doesn’t quite cross the line to become worthy of a proper ban.
If some of these educators had an ounce of the humility that this kid displays in admitting that she is in over her head, there is still hope. If you are a student, don’t fall for it. If you are an educator… well you know what I feel about it.
F your Funnel,