Last week, I wrote an email about the Mango Farmer where I talked about how one needs to go about managing seasonal business.
Today I want to talk about the Mango Eater i.e. the customer.
There are people who buy mangoes the moment they appear in the market even when the prices are 5 times the normal price.
There are people who wait for a month for the prices to drop, and refuse to buy the high priced ones before.
There are those abroad who happily pay 20-50 times the price in India.
There are those who do not like mangoes. No amount of peer pressure is enough for them to even try one slice of a mango. (Shoutout to Nik 😜).
One approach is not right while the other wrong. One approach is not better than the other. They are different, and they all need someone who serves them at the right time and at the right price.
The point is, you cannot, and should not, try to cater to all of these people. You need to pick one category and do your best to serve them.
It’s a fool’s errand to try to cater to the early adopters and premium buyers and price conscious people and everyone in between. Pick one and stick with that category.