Gentle Bamboo Solutions

The massive error in Sony’s judgement


Yesterday I shared a story of the unlikely success of Sony PlayStation. Today, I want to share a story about a massive error on part of Sony.

In 1998, Sony had an opportunity to buy the rights to all the characters in Marvel Comics for 25 million USD. Sony only bought rights to Spider-Man for 7 million USD.

"Nobody gives a shit about the other Marvel characters," was their reasoning.

In the last 12 years, the Marvel Cinematic Universe has had a collective box office collection of about 25 billion dollars. It’s debatable if Sony would have been able to make a 1000 times ROI and as much money from these characters as MCU/Disney did.

But, one thing is for sure. Millions of people do give a shit about the other Marvel characters. Iron Man, Captain America and Thor matter. I mean, even Ant Man matters.

It’s easy to focus on obvious successes, and overlook the potential in other options. Sometimes, it is the right thing to do too. But not always. In times like this, whether you are in a job or running a business, you need to look beyond low hanging fruits. You need to step away from the path of least resistance.

That might mean making calls to old friends and asking for help. Or learning how to use the power of social media – and actually using it. Or making some high risk high reward suggestions to your boss about what you can do to help people at your business – and getting buy in on that and actually doing it. That could mean committing to writing a daily email – and living up to it. That could mean writing – and self-publishing a book. That could mean creating a video course – and trying to sell it.

It means doing something you’ve never done before and taking a chance with things you haven’t given a shit about so far.

That’s how I’m doin’ it. How about you?

Getting shit done,


PS: If the repeated usage of the word "shit" offended you, that was not the intention. I request you to please try to look at the sentiment rather than the expletive.