[In #ThrowbackThursday, I share with you my most well-liked and appreciated emails from the past. I hope you like this one. It was originally posted on 18 Oct 2020]
I’m on a road trip from Bangalore to Hampi today. We stopped midway when something caught my eye. A juice shop which was selling something called Wood Apple Juice.
It was bizarre enough that I stopped by to try it. It is a strange fruit – the outer portion feels like it’s made of literal hard wood. The pulp inside has a sweet and sour taste which was nice enough to be worth the stop.
But that’s not the point of this mail. I saw a notice he had printed and stuck on the small shop.
Fast Service Not Available
I was super impressed by how amazing it was to see a sign like this in a world ruled by Swiggy and Uber Eats – where speed is everything.
I, being me, had a bit of a chat with the wood apple juice guy. He said that had been his policy from day one. The fruit needs to be processed just the right way, failing which the juice doesn’t taste as good, and that treatment takes time.
He decided that since he had to make a choice between speed and quality, he picked the latter.
That’s my story for the day. If possible, offer both. If not, prioritize quality.